Tips to Run a Successful Facebook Business Page

Looking for tips to run a highly effective Facebook business page?

We bet you are! With over 8 million active users, you wouldn’t want to miss out on the many potential audiences that could possibly become your customers. While some businesses have a Facebook page for the sake of having one, you should take the opportunity to learn how you can get the most out of yours!

So, if you’re ready, let’s explore these helpful tips that will get you running an effective business page on Facebook in no time!

No 1:

Why Your 'About Section' is Important

Many businesses tend to either write an extremely long or incredibly short introduction about their company. That’s two things you should avoid in this section. The ‘About’ section is a place where audiences get to know what you do. Hence, you should write a simple yet compelling paragraph to provide a good first impression to anyone who reads it. Ideally, the reading time in this column should only be capped at 4 seconds or so. Want to know what’s even more effective? You should provide your website link at the end of your ‘about’ section so that users can immediately visit your website (if you have one) to learn more about your brand! Keep in mind that an incomplete ‘about’ section may result in missed traffic on your page!

No 2:

Is It Time For a Page Makeover?

Take a good look at the overall aesthetic of your Facebook page. Is it a page that you would be attracted to? Or is it a page that’s just good enough? See, on a noisy platform such as Facebook, we believe you’re not looking to be just ‘good enough’. You want your profile and cover photo to be eye-catching, and all your content to be compelling. Your Facebook page should be the Muhammad Ali of all Facebook pages because you are the best as you should be!

Hence, there are a few things you can potentially look at:

Does your profile image match your cover photo?
Is your content relevant to your audiences? More importantly, does it reflect your brand?
Is your content design consistent with your brand corporate identity? This includes colours, vectors, templates, etc.

A good tip to keep in mind is to change your cover photo regularly as it’s a section to keep your audience updated about what’s going on with your brand. Take the cover photo as your brand’s very own ‘digital billboard’. Got a promo? Update it. Got a new launch of a product? Update it! However, remember that your cover photo has to attractive and relevant to your potential customers. Never post anything for the sake of posting something, ever!

No 3:

Beefing Up Your Creatives!

Let’s face it, not everyone is into heavy text content. One way to keep your audiences engaged is to design appealing creatives! For instance, you don’t always have to use a static image all the time. Instead, you can think of other ways to showcase your brand via a gif, stop motion videos, and so on. Besides that, finding creative ways to post images of your product or services can also give a sense of realness to the viewers. Take a look at some of the best creatives Coca Cola created. By doing so, it leads customers in building trust with your brand. Another great way to stand out in the market is to also do a little research on colour psychology and understand its effect on human emotions. This way, you can incorporate these colours into your corporate identity/creatives. All in all, although creating captivating images are a great way to attract viewers, the more important aspect is to make sure that you’re also delivering error-free content. This means, making a habit to check for grammatical or spelling mistakes on your copy. You wouldn’t want someone to point out a typo in the comment section – yikes!

No 4:

Consistency is Key

Now that you’ve got great creatives to show off, don’t let it go to waste by posting them at the wrong time. Wait, what? There’s a right time to post social media content? Oh, definitely. You would want to find the best hour to post your creatives to get the optimal view! This creates a higher chance for more people to interact with your post and potentially check out your business. One way you can find out when most of your audiences are online and active is through the Analytics section of your Facebook page, under the graph “Engagement metrics”. This might help you discover the optimal time to post content for your business! Once you’ve found a great posting time, make sure that you stick to that schedule. For instance, if 11 am on Wednesdays and Fridays are your optimal time, try to keep it consistent by scheduling your remaining posts every week at the same time and on the same days.

According to Sprout Social here are the best times to post for each social channel:

Facebook:

Best times: Wednesday, 11 a.m. and 1–2 p.m.

Best day: Wednesday

Worst day: Sunday

Instagram:

Best times: Wednesday at 11 a.m. and Friday from 10 a.m.–11 a.m.

Best day: Wednesday

Worst day: Sunday

Although that’s the general best time to post your content, keep in mind that you shouldn’t be disheartened if the above schedule does not work for you because every business is simply unique. So if you don’t see much traction during a particular time, try another schedule for another 1-2 months till you figure out which time and day works best for you!

No 5:

Time to Cross-Promote

Want more page visibility? If you’re not ready to run page-like ads, you can do this the organic way. Although it may not be as effective, chances are, if you do it right, you might just get the results you want! With that being said, it’s time to cross-promote. What cross-promoting essentially means is that you’re promoting your other social channels on different platforms. The awesome thing with cross-promoting is that you don’t necessarily need to get out of your way to do it. For instance, when you include your Facebook page link on your other social platforms such as newsletters or on your instagram bio – that itself is cross-promoting your social channel. You can even link it on your website, or even print it on your business card and other sorts of marketing platforms. Just about anywhere that is relevant enough for people to have the opportunity to visit your social page.

No 6:

Value Over Sales Content

According to Social Media Today, there’s an 80/20% content rule. 80% of your Facebook content should be curated content that provides value to your followers. A good tip to keep in mind when you’re creating valuable content is to ask yourself ‘what’s in it for my customers?’. Do you want them to stay informed, entertained, or get educated? For instance, if you’re running a skincare line, here are a few content ideas on how you can create content to:

Get customers to stay informed:

The difference between original and counterfeit products.
Why you should never use Product A and Product B at the same time?

Get customers to stay entertained:

Run skincare quizzes
Run a social contest

Get customers to be educated:

Why the product is beneficial to x,y,z skin type
What is a,b,c ingredient and how is it beneficial
When and how to use product x, y, z and so on.

These are valuable, educational contents that you can provide your customers.

On the other hand, promotional contents should be no more than 20%. You don’t want to be that sort of brand that only seem like you care about sales more than your customers. By doing so, it does not help create trust between your customers and your brand. Besides, you wouldn’t buy from a brand like that either, would you? So, keep it at the low. Promotional content includes discounts and offers, direct selling content that only focuses on your products or services, and brand accomplishments.