By now we’re all familiar with the usage of Facebook and Instagram. We use it to connect with people we love, get the latest news, and even to get inspired creatively!
As digitisation continues to evolve and the usage of social media increases, it’s no surprise that more and more brands are tapping into these online platforms to market their brand. Although social media gets a bad rap from misuse, there are actually many ways we can use it positively, especially for your business. Many companies, small and big businesses alike, can benefit from it by building brand presence online, promoting your products, and connecting with customers in a much more personal manner.
Since every business is unique to their own, how do you choose the right social platform for your professional needs? Good question! Let’s look at a few tips and tricks together
Before jumping into the various social media platforms that can be used to potentially boost your business, it’s very important to go through two steps correctly first:
Following these two steps isn’t just a good way to help choose the right social media platform to achieve your marketing goals, it could also help you grow your business in the long run.
Identifying our target audiences
One cannot possibly read minds (not unless you have the Sorting Hat from Harry Potter). Here’s a tip on how you can identify your audiences better. You may be surprised, but a simple way to start is to think about your brand. What do you like about your product and brand? Is it because it appeals to you from a youthful angle, or because it’s tech-y, or perhaps because your product is an essential item that everyone is able to use? Who are some people around you that would enjoy your product? Are they people of your age or with similar interests?
Knowing who your target audiences are could drive your brand purpose into reality. Well-chosen audiences will be key in keeping your brand alive in the long run. Additionally, by getting to know who these people are, you are able to create a more distinct and tailored marketing strategy later.
Here’s a few out of the many simple questions to help you identify your potential target audiences:
If you want your business’ sales process to run as efficiently as possible, there’s one thing you must get right and that is your marketing funnel! Essentially, a marketing funnel is a way of breaking down a customer’s journey. From a potential customer becoming aware of your brand, to considering a purchase, and finally, purchasing it.
So, stick this on your wall and repeat after us: Awareness, Consideration, Purchase!
Don’t underestimate these three simple-to-understand steps. By identifying which stage your customers are currently at, it can assist you in coming up with ideas on how social media can support your marketing goal.
For example, Chantrea is aware of your product, let’s say it’s an eco-friendly coffee cup, thanks to the ads she sees on Facebook! Later in the afternoon, she sees a Carousel post on Instagram that demonstrates the quality of the product. Considering that it’s environmentally-friendly, she decides to log in to your website or visit your page, and add the item into the cart. However, for some reason, Chantrea does not complete her check out. Perhaps she doesn’t know if she really needs one. Before Chantrea goes to bed, she sees a lifestyle YouTube video on how convenient the eco-friendly cup is for everyday life – not only is the cup flexible and foldable, but it could also keep her coffee hot for a longer period of time! Convinced, she goes back to the website and makes a purchase!
Ding, ding! She has completed her journey through the marketing funnel. In other words, you have achieved your marketing goals.
While some brands use social media to drive brand recognition and to develop friendly relationships with potential buyers, others use social media for customer support. Here’s another example, video-on-demand company Netflix uses the Twitter handle @Netflixhelps to address customer service issues. Not only does it free up their phone lines, but it gives satisfied customers an opportunity to promote their brand. Smart right?
Great! Now that you know who your target audiences are and have defined your marketing goals – let’s take a look at some of the major social media platforms that could potentially boost your business.
First things first, although generally the purpose of social media is to build awareness, every social platform has it’s own strengths and characteristics. By understanding this, you could use it to your advantage to fulfill your marketing goals.
Let’s break it down:
Facebook was initially created with one purpose in mind: to connect people. True enough, we still use it to connect with our friends and families who are both far and near. If you’re looking to build a dedicated following of customers and connect with your audiences on a much more personal level, Facebook can be useful, especially with Messenger.
The number of downloads for Instagram continues to rise – especially amongst young Cambodians. This platform works remarkably well for visual-based businesses such as make-up, skincare and food. As Instagram is generally known to have less noise than Facebook, this means the platform is useful for generating leads because your reach is wider.
YouTube has become one of the biggest search engine platforms. Beauty, fashion, and lifestyle brands that usually promote their services via tutorials can benefit by promoting their product via this platform.
Twitter is a great social media platform to build awareness due to its retweet and hashtag system. Twitter could also offer insights into what topics are trending—allowing you to draw inspiration from trends that could be adaptable for your brand—making content more relatable to your target audiences.
Keep in mind that good marketing doesn’t necessarily need to be expensive. Yes, perhaps you’ll need to invest in a content writer and a designer when you’re starting out. You can hire one at an affordable rate on Freelancer or Fiverr! Remember, by building relevant content and staying consistent with your brand creatives on any platform can go a long way. Besides, organic posts are free! So, take advantage of that.
Social media is a vital and beneficial tool to establish brand presence, engage with your customers and service them effectively. For effective impact, it’s important to not only know your industry well, but to also familiarise yourself with the various online services made available on social media platforms. Remember, every business is unique and that’s why there isn’t an ultimate way to market your brand. Experiment in small steps – it’s all about trial and error, so don’t be too hard on yourself.
As always, we’re excited for you and we wish you all the best! Good luck.
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